The journal · on the record
Notes from the two
on the door.
Short pieces we write between clients. Not blog posts. Not SEO. Just the things Erika and Joshua actually say to members over coffee — written down so you can read them before you book.
Clinical · Erika·By Erika·6 minLabs before plan. Always, and here's why.
I've never written a good protocol from a form. This is what I actually look at in the first forty-eight hours — and what I refuse to guess at.
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Performance · Joshua·By Joshua·5 minBoring is the point. A note on the tenth year.
The plan you can keep beats the plan you can brag about. Here's the boring rule I hold every client to — and the one I break for exactly nobody.
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Editorial · Erika·By Erika·4 minOn bad Tuesdays.
The plan that survives a bad Tuesday is the plan worth writing. A short note on what I remove from a protocol before I add anything.
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Method · Joshua·By Joshua·5 minThe five-star lesson I brought from Shelborne.
Eight years running pool decks taught me something clinical operations kept getting wrong: recovery is a service, not a favor. So is a check-in.
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